Thursday, 2 June 2011

I've really been struggling at getting my own identity sorted out, the main problem i've had is the combination of the CH, I could just never get it quite right. So started looking more at developing other typefaces of using ones that I have already created as part of my own identity. I still felt that these were not strong enough to truly represent myself, I wanted something to show a minimalist approach with a focus on quality printed material (that doesn't cost the earth). In the end I decided to produce a conceptual typeface for myself that I can use as part of my own branding and promotional material such as poster handouts and mailers, as well as provide an interesting detail on stationary such as invoices.