Thursday, 2 June 2011

I've really been struggling at getting my own identity sorted out, the main problem i've had is the combination of the CH, I could just never get it quite right. So started looking more at developing other typefaces of using ones that I have already created as part of my own identity. I still felt that these were not strong enough to truly represent myself, I wanted something to show a minimalist approach with a focus on quality printed material (that doesn't cost the earth). In the end I decided to produce a conceptual typeface for myself that I can use as part of my own branding and promotional material such as poster handouts and mailers, as well as provide an interesting detail on stationary such as invoices.

Wednesday, 18 May 2011

Wednesday, 11 May 2011

Which Portfolio?

Looking at the variety of options regarding my portfolio, I'd prefer to have a soft leather bound one, much like the design that was shown to us by Fred.

Pampa Book A3 Portrait; £59.95.

The hard leather portfolios however offer much more stability and unlike the design in soft leather can be held both landscape and portrait, it does however look much more like the portfolios that we have in college which does put me off slightly.

PRAT Siva "Classic" Press Book 30cm x 42cm; £65.50.

Then of course could blow the budget with Brodies, £260.00+.

Wednesday, 27 April 2011

Wednesday, 20 April 2011

Raw Type Finalist

The result of the finalists are now available on the raw type blog. An I am a finalist! Get in!
I am now pitted against the other finalists for the placement opportunity with time, photography and light (by David Gasi).

To extend the brief I am proposing to go back over the project to produce a more resolute typeface design that is perhaps more functional.

Check out the finalists and other results here:

Tuesday, 19 April 2011

Creative Spark: Day 7

Today I started the day finishing off the poster designs for "Simple" for the Royal afternoon tea. After yesterday suggesting how the range of the brief could be extended onto further decorative elements in the bar he decided to take on my proposal and asked me to produce some DL menu inserts. This I felt was much more creative and really embellishing a patriotic look without being cheesy and giving it an element of desirability.

I was then asked to have a look at some of the other material in the bar, this time looking at some generic exterior boards and simple things like the opening times of the bar for some poster designs. I felt I was being trusted much more to take control of my solutions and offering not just a solution but questioning exactly what needs to be addressed and proposing interesting solutions that go beyond expectations, especially of a student on placement.

I was today asked if I wanted to extend my placement, my attitude, style, research and quality of work was commended and After the efforts I put in today I today was asked to return next week to continue my placement. Unfortunately I had to decline because of my degree but I suggested that the summer would be most practical for time. I'll be coming back tomorrow with some dates to get this arranged asap.

Mike who works as a senior designer also suggested a useful website for freelance work and is going to give me a contact numbers of several agencies in Leeds I can call for a recommended placement opportunity.

Monday, 18 April 2011

Latest Flyers Commissioned for Artsmix

Based upon regular contact, Amy from Artsmix has continually been asking for new flyer designs for their art markets. The process is now getting very familiar and I am finding it much easy to satisfy the client because of what is expected.