Friday 30 April 2010

Hugo Boss: Something Illustrative

The BOSS Orange casualwear line embodies the urban lifestyle of the world’s great cities and uniquely captures today’s vibe. An open brief has been proposed The challenge to express the modern, global outlook in their design idea, the one that best succeeds in capturing this spirit. The winning talent will be invited to visit HUGO BOSS in Metzingen, Germany, to meet Eyan Allen and spend a day designing with the BOSS Orange Creative Team. The finished T-shirt will feature as a special edition in the BOSS Orange 2011 Spring/Summer Collection.
Centering around the creation of an authentic and distinctive I created an illustration for the summer, something distinctly summer and associated with the modern life-style. Besides who doesn't love ice-creams?


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